The VTB United League has extended its exclusive agreement with Lagardère Sports, which grants the agency media rights to televising the League globally (with the exception of countries with VTB League clubs). The contract is for three seasons: 2019-20 through 2021-22.
Lagardère Sports will use its resources and experience to maximize the League’s popularity and establish its reputation as one of Europe’s strongest basketball leagues. Thanks to an experienced management team, Lagardère Sports is able to service territories around the world and offer solutions for packages and monetize rights.
VTB United League general director Ilona Korstin: “Lagardère Sports has delivered as an excellent partner for promoting the VTB League. They have made a significant contribution to strengthening our league’s reputation on the international scene. We are happy to continue our partnership for three more seasons.”
Lagardère Sports vice president Tigran Sirunyan: “We are very happy that our partnership with the VTB United League is continuing and are confident that together we will become even stronger over the next three seasons. Lagardère Sports and the League have already accomplished a lot and we are ready to go to the next level in the near future.”
About Lagardère Sports
Lagardère Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. The agency believes sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. Lagardère Sports dedicates its expertise and passion to provide clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience.
About VTB United League
VTB United League is an international professional men’s basketball league that was founded in 2008. Its goal is to unite the leading basketball clubs of Eastern Europe and Northern Europe together into one league. The League is sponsored by VTB Bank. At the moment, many top-rated European clubs participate in the VTB United League, such as CSKA Moscow, Lokomotiv-Kuban Krasnodar, Khimki Moscow Region, UNICS Kazan, Zenit St. Petersburg and others.
