VK Video and the VTB United League have signed a cooperation agreement. As part of the partnership, the platform has acquired the digital rights to broadcast all games of the new 2025/26 season.
VK Video users will be able to watch key basketball events free of charge and in a convenient format: the VTB United League SuperCup, the regular season and Playoffs, the Winline Basket Cup, and the All-Star Game. In addition to live broadcasts, viewers will have access to studio broadcasts, highlights, thematic reviews, and special projects, including compilations of the best moments and segments featuring players and coaches.
VK Video will kick off its broadcasts with the VTB United League SuperCup 2025, which will take place on September 24-25 in Belgrade. Four clubs will compete in the fifth anniversary edition of the tournament, held outside Russia for the first time: CSKA, Zenit, Crvena Zvezda (Serbia) and Dubai.
Sergey Kushchenko, VTB United League President :
– The partnership with VK Video opens up new horizons for the development of VTB United League in the digital space. Now fans will be able to follow all the main events of the League in a convenient format – from the SuperCup and the regular season, the Winline Basket Cup, the All-Star Game, and the decisive Playoffs games.
I am confident that cooperation with Russia’s largest platform will attract an even larger audience, increase engagement, and provide millions of viewers with high-quality basketball content: broadcasts, analytical programs, special projects, and exciting stories about the League’s heroes.
I would like to note that the first basketball game to be shown exclusively on VK Video will be the SuperCup game in Serbia between Crvena Zvezda and CSKA on September 24. This is the first United League basketball game in 3.5 years to be held in Europe.
Nikolai Dukhin, VK Vice President of Music and Video Services:
– This agreement opens up new opportunities for promoting basketball and attracting viewers. VK Video strives to provide viewers with the best live sports content. We are delighted that the 2025/26 season will be broadcast on our platform, from the SuperCup to the All-Star Game. We are confident that thanks to the convenience, recommendations, and digital format of the broadcasts, basketball on VK Video will find new fans.
