Under Armour, an international brand specializing in high-tech sports apparel, shoes and equipment, will be the exclusive apparel sponsor for the 2017-2018 VTB United League All-Star Game.
The partnership was announced on January 21 at the game between Lokomotiv-Kuban and Khimki.
VostokInvest, Under Armour’s Russian partner on team sports, will become an official partner of the upcoming event.
League general director Ilona Korstin: “We are very happy to become the first sports league in Russia to receive the support of this famous worldwide brand. The All-Star Game is an important event for the League. Every detail matters and the players’ jerseys and shoes receive a lot of exposure. Under Armour has earned a reputation as one of the most innovative and high-tech companies on the market and they know how to help athletes win.
Under Armour Russia managing director Oleg Tsai: “Basketball is one of the most exciting sports in the world with millions of fans in Russia. We really value the opportunity to be a partner in this VTB United League event that will attract a lot of stars and basketball fans. Under Armour is always happy to support and inspire athletes and help them be better thanks to high-tech and innovative sportswear.
VostokInvest general director Yaroslav Savin: “We are happy to participate in the All-Star Game and contribute to the organization of this high-profile event in the world of basketball.”
Information on Under Armour, Inc.
Under Armour changes the way athletes think about sports apparel, offering shoes, apparel, and accessories that help produce outstanding results. Around the world, Under Armour develops innovative products for athletes at every level. The Under Armour Connected Fitness platform supports the world’s largest online community for athletes and fitness enthusiasts, offering a wide range of apps such as UA Record, MapMyFitness, Endomondo and MyFitnessPal. Under Armour’s corporate headquarters are located in Baltimore (Maryland, USA). More detailed information can be found at the company’s corporate site: www.uabiz.com.
Information on VostokInvest
VostokInvest is part of an international investment firm that develops business in Asia and Europe.
The firm is an investor and developer in many industries, including real estate, construction, hotel and restaurant business, tourism, media and retail in its primary market of China.
In Russia, VostokInvest partners with UnderArmour to franchise exclusive brand houses, and also collaborates with UnderArmour on team sports and specialty sports stores.
