Tsmoki-Minsk has announced a of rebranding and renaming. The new name of the Belarusian team is MINSK.
“Serious tasks and ambitious goals pushed us to increase the club’s awareness and create an up-to-date and presentable brand. The updated name, logo and the chosen visual style will allow you to develop sports activities with attraction of a new audience.
Along with the name, the visual style has also been updated. Following modern trends that we tried to simplify the identity, created a minimalistic but at the same time presentable logo design. The individuality of our brand is manifested in the use of the Belarusian letter “i” in the naming visual, which in general reading also symbolizes the name of the team’s hometown – Minsk.
The updated logo is a style—forming factor and will play an important role in the recognition of the team both nationally and internationally.” – MINSK announced on the official website.