On November 12, under VTB United league and MGIMO educational courses president of VTB United league Sergey Kuschenko gave a lecture on topic “Basketball as business”.
He said how to create and monetize sport product, how to supervise sport management team and gave his personal advice of success.
Sergey Kuschenko separately discussed an issue of finding and working with new sponsors, and also highlighted main differences between basketball and other sports from sport marketing point of view.
Students in higher education, sport organizations staff and other professionals willing to participate in this event and gain knowledge about sport management attended this lecture
Lecture schedule:
