VTB United League general director Ilona Korstin took part in the RUSSIAN SPONSORSHIP FORUM, an international business forum dedicated to sponsorship in Russia.
The objective of the forum is to create a unified professional communication platform for key players in the sponsorship market. Top experts and sponsors from Russian and around the world were gathered at the forum, including reps from sponsor companies, event organizers, PR and event agencies, as well as major media outlets.
Microsoft, Coca-Cola, VTB24, British Higher School of Art and Design, Eurosport, Russian Basketball Federation, MegaFon, RBK Publishing House, FC Spartak Moscow, FC Zenit, NBA Russia, and many others participated in the project.
The forum featured presentations on relevant sponsorships in the field of sports, culture, business events, concerts, and festivals, talks from experts about pressing issues in the sponsorship market, and various seminars and master classes.
The League’s general director Ilona Korstin participated in a panel titled, “Sponsorship in Russia: What Should the Market Expect in the Coming Years.”
The forum also included the first-ever Russian Sponsorship Awards, highlighting the best sponsorship projects based on effectiveness, audience and media reach, size, and potential.
The SIBURCAMP basketball camp, organized with the support of the VTB United League, was on the shortlist of nominees in the “Charitable and Corporate Social Responsibility” category.
– The RUSSIAN SPONSORSHIP FORUM is an excellent platform for communication and business meetings, – noted Ilona Korstin. – You can share experiences with colleagues from other sports and discuss relevant issues. In addition, this type of forum is an excellent opportunity to talk with potential sponsors, with whom I hope the League will begin working in the near future.
