VTB United League general director Ilona Korstin participated in a Sovetsky Sport round table, titled “How Do You Get Fans In The Stands?”
The purpose of the forum was to exchange experiences, with insight from FC Lokomotiv marketing director Darya Spivak, Biathlon Union executive director Sergei Kostin, HC Spartak sponsor director Robert Ter-Abramyan and IOC ticketing expert Dmitry Perlin.
The discussion, which also included Eventica Sports general director and forum moderator Igor Stolyarov and members of the media, focused on the following questions: “How to expand your fan base”, “What’s lacking in Russian sports facilities” and “How sports can win the competition against other types of entertainment”
