The VTB United League, which features 13 teams from Belarus, Kazakhstan, Latvia, Estonia and Russia, tipped off a month ago. The League’s growing stature is boosted by increased viewer interest and widespread media coverage, key factors in attracting new partners and sponsors.
For the 2017-18 season, bwin Russia has been named the official Betting partner. The company will soon begin officially accepting interactive bets on the territory of the Russian Federation. Betting brand bwin will be featured on basketball court advertising surfaces throughout the season. In addition, the company will have the opportunity to organize fan events and support the VTB United League All-Star Game in February 2018.
The partnership was officially announced on November 6, the day of the Khimki – CSKA game at the Khimki arena, which ended in a CSKA win. The official ceremony featured VTB United League president Sergey Kushchenko and bwin Russia general director Dmitry Sergeev.
“Support for sports, and, in particular, partnerships with sports leagues and federations is one bwin’s priorities in a new market. We’ve come a long way from presenting the brand to launching. In the coming days, we’ll begin offering a global betting product to our clients,” – commented bwin Russia general director Dmitry Sergeev on the agreement.
“We are excited about bwin’s arrival in Russia and the start of a partnership. I have no doubt our audience will assess this service, which enjoys immense popularity around the world, on its merit. For us, it was especially important to work with a partner with such rich expertise in sports marketing. I’m confident our partnership will be mutually beneficial and effective,” – commented VTB United League president Sergey Kushchenko.
bwin is the leading online gaming operator in Europe and one of the most popular brands in the global betting industry. The company was founded in Austria in 1997 under the name betandwin. The bwin brand belongs to major online gambling operator GVC. Among the teams sponsored by the bwin brand are leading European football clubs, including Borussia Dortmund, Atletico Madrid, Sevilla, Valencia and others. From 2007-2013, bwin was also main and title sponsor for Real Madrid. In Russia, bwin is an official partner with the Russian Volleyball Federation and the VTB United League.
bwin was officially presented in Russia in June 2017. Registration is available on the bwin.ru website, and all new clients receive a bonus of up to 10,000 rubles with their first deposit. Digital Branding LLC, which represents the bwin brand in the Russian market, operates under license № 31 for organizing and running games of chance in betting offices and terminals.
