VTB United League President Sergey Kushchenko spoke after today’s Board Meeting about the League’s priorities.
On the international agenda: Being on the international agenda is very important for the VTB League. Our recent projects have been impressive at the European level too. We went to Belgrade for the SuperCup and showed how games can be organized. That was noticed by many people – coaches of the European clubs who took part, fans and experts alike. We are also grateful to our partner WINLINE for keeping the in-season Cup. There will be two international teams, which we will announce once their domestic schedules are confirmed.
On the main strategic goal: It is a long-term one – quality basketball. For some time now we have been doing this on our own, since our clubs do not compete in European competitions. The VTB League has maintained the quality of basketball for many years, and alongside that there is a very important marketing side. Our clubs already see the results and are getting returns from how games are run, how fans are attracted, what the social media audience looks like and how it can grow. That is why the League signs contracts with companies that help make this happen. The All-Star Game is another key strategic and marketing goal. We want to keep it at this level. We also see the clubs doing their part – signing quality players, both Russian and international, and coaches of European and world class. Quality basketball and marketing – those are the two things that matter. That is what today’s Board Meeting was really about.
